We’re an entrepreneurial ecosystem of a dozen independent companies.An m-fitness venture, a mobile platform for corporate training, a digital product design business, a film-making company, an Art studio, a multimedia firm...and many more.Scroll down to read our story in reverse.
Because we just moved into our third office. Grey House, the new home for Synapse is a few hundred metres away from our first two offices. And thoughtfully located with a bar next door and a hospital across the road.
The first decade in our organization’s history was spent building an ecosystem of B2B, knowledge capital, client-service companies. Prototyze, our incubator is the axle of this vision and has already grown from <10 to >50 people in less than 90 days.
Fitness icon, actress, social activist and former Ms. India Gul Panag joins as a co-Founder of MobieFit, a mobile fitness company incubated by Prototyze.
The debut product from MobieFit is FirstRun, a coaching App focused on running. The first of many more products we expect to launch.
HandyTrain is a mobile platform that solves a common corporate problem. Training thousands of people distributed across locations and training them very quickly, without blowing the budget on flights and hotels. Aptech, which operates in 42+ countries and has trained over 7 million people in the last 28 years is now our equity partner.
A device recently acquired by ScreenRoot can track what you’re looking at on a screen, down to the last centimeter. Helping us generate heat-maps of actual user behavior instead of working off speculation.
Agnostic of medium. That’s how they used Microsoft PowerPoint to create animated videos. At a fraction of the time and cost that traditional animation takes.
As the official film & social media manager, we toured the country with them and our drone (which Sachin couldn’t get enough of). Here’s a look at the stadium from 200 feet up. To see everything created by Starving Artist Films, visit the MI Facebook page.
Because the last 8 projects shot by Starving Artist Films have been in Bali, Imphal, Dubai, Leh and 8 other Indian cities. Here’s a short film we shot in Dubai for Andrea Brazier—Three-Time WBFF World Champion.
Visual Juju has been cooking up a storm this year. With projects that involve full blown 3D animation to exploring new devices and techniques using Google Cardboard and the Oculus Rift, there is much to be excited about. Catch a sneak peak here.
The VisualJuju team worked on a full length animated television commercial for VGP Universal Kingdom Amusement Park in Chennai. Click here to check it out.
Zaki’s latest masterpiece resides at www.StudioZaki.com. Take a look at their spanking new website hand crafted by ScreenRoot.
Zaki went tripping last quarter. Head over to the Cleartrip office at Mumbai, Bangalore and Delhi to see colourful 3D Environmental Graphics done by us.
Our newest and coolest office, Grey House, was given a facelift by ExtraHands, our external facilities management team in just a quarter. Do drop by on your next visit.
Push the above button to save the planet. Clicktree is a not-for-profit venture started by the Synapse Foundation. We’ve planted over five hundred different trees from a dozen native species on land owned by us. For Rs. 150, we’ll not only plant a tree for you, but also take care of it for life.
If you have a moment to spare (2-minutes to be precise), check out one of our films.
That’s twice as old as us. Perennial Press, a legendary Indian publishing company has published some of India’s best-known books that told stories through visuals. We’re cooking plans on digital content, and in the year to come, we hope to integrate Perennial in our recipe.
Monte Cristo, which is a stone’s throw away from Monte Carlo, became our second office. It now hosts all of ScreenRoot, Visual Juju, Starving Artist Films, Junoon Ventures and furniture designed by ShirkShop.
After booking a few dozen domain names, we started cooking up a few business plans. Prototyze is our boldest entrepreneurial venture yet. Its purpose is to incubate technology-centered products.
we differentiated ourselves by providing communication solutions to not just marketing teams, but also to HR, IT and other teams. Today with more and more agencies adopting our proposition, it was time to reinvent ourselves. Storytelling for Business is our new mantra.
Since then we’ve designed not only websites but also Kiosk interfaces, prototypes for washing machines and medical diagnostic devices… Since we now live in a world of screens, we decided to ditch the dot and call ourselves ScreenRoot.
A non-commercial venture based on a simple premise: Conversations with people we can learn from. We’ve hosted an Oscar-winning movie director, an internationally renowned writer, a CEO of global companies…as well as entrepreneurs who’re running unusual businesses.
For work. We formally began 2-day workshops in our office. Our clients find it refreshing and productive to disconnect from their daily schedules and give us their undivided attention. Brainstorming, bantering and barbecuing is usually on the agenda.
To have people from around the world working with us on short-term projects. In the past six months, we’ve already been host to half-a-dozen people from half-a-dozen nationalities.
Our first, really small step in this direction is a hundred feet workshop called ShirkShop. Over the past year we’ve filled our offices and guesthouses with furniture we’ve designed and made ourselves.
Our years-old menagerie at the office expanded alarmingly in the past few months. We fashioned an animal pen, added Guinea Fowls, Hamsters, Fan-tailed pigeons… and Rabbits that are breeding like, well, Rabbits.
But in early 2012 (touchwood) our teams had grown large enough to warrant meetings at banquet halls. Here’s a taste of what happens at this quarterly tradition.
Sports Day, surprisingly, was a rude shock to most of us who don’t exercise. The winning team walked away (actually hobbled away) with bragging rights for a year.
Because Synapse didn’t just get voted “Agency of the Year” but also won the “Best Account Manager” award. After popping the champagne in Delhi, we returned to Goa for the after party.
No. This isn’t a retirement plan. Nor is it a weekend getaway for family and friends. The Synapse Foundation is toying with the idea of using it to promote organic farming. We’ll let you know when the plot thickens.
Honestly. Wouldn’t you watch a quick “How to Use” video instead? Visual Juju (West African for Magic) began with 3 people and one premise—That companies that need TVCs also need videos for other purposes… training, induction, demos etc...
Zaki, our art studio was born on the premise that the two primary skills for creating great art—Imagination and Craftsmanship, need not exist in one person alone. Zaki works on a collaborative approach and creates custom art for Corporates, Individuals and Architects.
The same number of people it takes to tango apparently. Dot Ahead, which began as Synapse’s stepchild, grew into a profitable and independent specialist company that made websites, intranets, cab booking engines and other web apps for enterprises.
When we realized that most large organizations use spreadsheets for decision-making, we decided to look at it differently. We started Dygnos to build software dashboards that are visual screen presentations of data required to make critical business decisions.
What began as 2 tastefully designed guesthouses for clients, partners and candidates turned into a serviced residences venture. Quepey Serviced Residences in Dona Paula, Goa is now fully owned and managed by Extra Hands, our Home Process Outsourcing venture.
when sales presentation fail to impress prospects, or when employees don’t bother to visit intranets developed at great cost. In an attempt to increase awareness of how Information can achieve business outcomes we published the first annual edition of “Information Matters”.
And we jumped right in by forming Junoon Ventures with the sole purpose of incubating new and upcoming businesses with exciting prospects. The journey has just begun.
Lucky for us it resulted in a new venture. ‘Gulnar’ makes skinfriendly hand-made soaps from the finest natural ingredients and essential oils. They’re made by village artisans in North India and and used by people all over the world.
We began Extra Hands Outsourcing Services when we realised that finding plumbers, drivers and handymen among others was extremely hard in Goa. Today, ExtraHands has over a hundred clients, most of whom are people from our own group of companies.
Prospects always ask us how we manage to work remotely with clients based in Delhi, Mumbai and Bangalore. “99% of our clients are based in another city” is what we told them for a long time. Hence forth, we shall add ‘2 timezones” to it.
As part of the Wanderer Program, we invited graduates and professionals to come stay (for short periods of 1 to 6 months) at Synapse and use their skills to contribute in a meaningful way.
We began the Kohai (Younger Brother in Japanese) program for college graduates between the ages of 18 to 25. We asked them to work with us for 6-months with the intention to bridge the gap between academic knowledge and the real professional world.
Synapse, our first not-for-profit venture, began on fools day (April 1). Monte Carlo became not just our first office but also a home for many interns who joined us soon after. Today Synapse is a private limited company and sister to a dozen others.
