We’re not a Fund.
We don’t Invest in Ventures.
We Build Them.
Companies born at Prototyze have a few advantages.
They benefit from offices and infrastructure, centralized business services (financial, legal, recruitment), experienced advise at key stages, the ability to plug-into existing processes and a bridge to an existing network of Clients, Partners and (if required) Investors.
Can I hope to lead or co-create
a venture at Prototyze?
It’s perhaps a guarded ‘Maybe. It depends’
What does it depend upon?
Synapse helps companies understand what their story is. And communicate it across different Formats (presentations, annual reports, advertising…) and different Media (Print, Digital, Video)
We live in a world of screens. And ScreenRoot helps design any kind of interaction (data dashboards, websites, mobile apps) between a person and a screen.
Visual Juju creates video content for businesses.
Decotarium creates décor for business spaces: Hotels, Corporate Offices, Retail Stores…
HandyTrain is a mobile platform that allows companies to train between 10 to 100,000 remote employees through multi-media, multi-lingual content.
Mobiefit was an m-fitness company that created Apps which allowed you to learn and practice fitness workouts anywhere, on your own.
But we erred in not finding a path to monetization early enough. And worse, we foolishly burnt through too much of capital even as we were trying different experiments.
We also discovered that the percentage of people in India who’re motivated and disciplined enough to stick to a fitness program (and consequently to our App) is tiny. Our App did not change the high drop-out rate that gyms and personal trainers have known about for years.
TempoGO was a technology solution for commercial transport fleet-operators. Our integrated platform (IoT and SaaS) connected Vehicles, People and Trips. And dramatically improved the productivity of a vehicle fleet, either passenger or freight.
However, we could not grow enough in time to achieve profitability. And were left heart-breakingly short of achieving a scale that would have allowed us to raise growth capital.
An acquisition by a logistics unicorn—planned across months—was nixed by their board on the final day. Leaving TempoGO with an unfortunate finale.
Seynse was a consumer lending platform.
However, we faulted in execution. We squandered too much money and too much time to eventually get to the milestones we did. Blunting our competitive edge to raise the next round of capital. Especially in a fintech landscape that was awash with exceptional start-ups.
What do we think about
We’ve also presided over the burial of a company where we burnt through over $8 million in three years and had less than.
This has taught us a few expensive lessons.
What do we think about People? And what kind do we like to have here?
This underlines what we’ve known for years: our competitive advantage is not infrastructure.
Depending upon the company, our edge is either a technology platform (or project portfolio) and accumulated relationships with clients, partners and investors.
Whatever way we look at it, our edge is our People.
What Partners Say
ScreenRoot has been a valued partner and a true friend for Harappa. They are like-minded and like-hearted partners and we will happily work with them over and over again.
It was refreshing to see ScreenRoot's proactive, innovative ideas. Their creatives are top quality. They invested time in understanding our organisation's rhythm and were truly involved every step of the way in helping us create our digital presence.
ScreenRoot challenged us to think differently. Their design thinking is fresh, energetic and scientific.
Visual Juju understood our brand promise and idea behind 'FightBack', our proprietary mobile application for women’s safety. A voice recognition based interactive kiosk was a great example of how technology and creativity when combined can break clutter.
We wanted Edelweiss.in's user interface to be simple and differentiated. ScreenRoot collaborated with us and designed our radical, fresh website.
Thanks to HandyTrain we can now remotely train whoever, wherever, on whatever topic. From induction programs to complex diagnostic procedures and practices. Even intricate topics like human anatomy and physiology can be delivered in concise yet memorable chunks.
ScreenRoot's Insights directed our efforts at creating a radical, non-brochure approach to our website’s doorway… Their approach was driven by functionality, user experience and aesthetics.
Synapse has been ever present in all our external communication campaigns – and in the face of high work volumes, have been able to churn out distinct and focused creatives every month. Their level of consistency and inspired feedback on our communication has helped us improve our email open rates – which also showcases their ability to understand the customer psyche.
What in the world are you trying to do?
Or a venture can be a sub-set of your life. Where the first-principles of your life determine the contours of the business.
I first became an entrepreneur when I was about twenty. And my choice has always been the latter.
Founder & Director