We’re not a Fund.
We don’t Invest in Ventures.
We Build Them.
Companies born at Prototyze have a few advantages.
They benefit from offices and infrastructure, centralized business services (financial, legal, recruitment), experienced advise at key stages, the ability to plug-into existing processes and a bridge to an existing network of Clients, Partners and (if required) Investors.
Can I hope to lead or co-create
a venture at Prototyze?
It’s perhaps a guarded ‘Maybe. It depends’
What does it depend upon?
Home
We live in a world of screens. And ScreenRoot helps design any kind of interaction (data dashboards, websites, mobile apps) between a person and a screen.

What do we think about
starting businesses?
We’ve also presided over the burial of a company where we burnt through over $8 million in three years and had less than.
This has taught us a few expensive lessons.
What do we think about People? And what kind do we like to have here?
This underlines what we’ve known for years: our competitive advantage is not infrastructure.
Depending upon the company, our edge is either a technology platform (or project portfolio) and accumulated relationships with clients, partners and investors.
Whatever way we look at it, our edge is our People.

What Partners Say








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ScreenRoot has been a valued partner and a true friend for Harappa. They are like-minded and like-hearted partners and we will happily work with them over and over again.
Shreyasi Singh
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It was refreshing to see ScreenRoot's proactive, innovative ideas. Their creatives are top quality. They invested time in understanding our organisation's rhythm and were truly involved every step of the way in helping us create our digital presence.
Pankaj Sahni
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ScreenRoot challenged us to think differently. Their design thinking is fresh, energetic and scientific.
Hitesh Arora
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Visual Juju understood our brand promise and idea behind 'FightBack', our proprietary mobile application for women’s safety. A voice recognition based interactive kiosk was a great example of how technology and creativity when combined can break clutter.
Indraneel Ganguli
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We wanted Edelweiss.in's user interface to be simple and differentiated. ScreenRoot collaborated with us and designed our radical, fresh website.
Nitin Jain
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Thanks to HandyTrain we can now remotely train whoever, wherever, on whatever topic. From induction programs to complex diagnostic procedures and practices. Even intricate topics like human anatomy and physiology can be delivered in concise yet memorable chunks.
Manoj Garg
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ScreenRoot's Insights directed our efforts at creating a radical, non-brochure approach to our website’s doorway… Their approach was driven by functionality, user experience and aesthetics.
Karthi Marshan
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Synapse has been ever present in all our external communication campaigns – and in the face of high work volumes, have been able to churn out distinct and focused creatives every month. Their level of consistency and inspired feedback on our communication has helped us improve our email open rates – which also showcases their ability to understand the customer psyche.
Kaushik Chakraborty
What in the world are you trying to do?
Or a venture can be a sub-set of your life. Where the first-principles of your life determine the contours of the business.
I first became an entrepreneur when I was about twenty. And my choice has always been the latter.
Gourav Jaswal
Founder & Director

Our Views on Work and Life
Why NOT to be an Entrepreneur
The Inglorious Goal of Doing Nothing
The Altar of Bigger
Happily Unbalanced
Your Unfair Edge
Home
Check this Micro-Site for
“8 Reasons To Work With Us” >
Want to know what we’ve been up to?
Check this Annual Update. >
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